SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
How does SEO work?
Search engines such as Google and Bing use bots to crawl
pages on the web, going from site to site, collecting information about those
pages, and putting them in an index. Think of the index as a giant library
where a librarian can pull up a book (or a web page) to help you find exactly
what you’re looking for at the time.
The library can tell you exactly
Next, algorithms analyze pages in the index, taking into
account hundreds of ranking factors or signals, to determine the order pages
should appear in the search results for a given query. In our library analogy,
the librarian has read every single book in the library and can tell you
exactly which one will have the answers to your questions.
Our SEO success factors
Our SEO success factors can be considered proxies for
aspects of the user experience. It's how search bots estimate exactly how well a
website or web page can give the searcher what they’re searching for.
This means SEO experts
Unlike paid search ads, you can’t pay search engines to get
higher organic search rankings, which means SEO experts have to put in the
work. That’s where we come in.
Its overall importance to SEO
Our Periodic Table of SEO Factors organizes the factors into
six main categories and weights each based on its overall importance to SEO.
For example, content quality and keyword research are key factors of content
optimization, and crawlability and speed are important sites architecture
factors.
SEO best practices
The newly updated SEO Periodic Table also includes a list of
Toxins that detract from SEO best practices. These are shortcuts or tricks that
may have been sufficient to guarantee a high ranking back in the day when the
engines’ methods were much less sophisticated. And, they might even work for a
short time now — at least until you’re caught.
Three key niches: Local SEO
We’ve also got a brand new Niches section that deep-dives
into the SEO success factors behind three key niches: Local SEO,
News/Publishing, and Ecommerce SEO. While our overall SEO Periodic Table will
help you with the best practices, knowing the nuances of SEO for each of these
Niches can help you succeed in search results for your small business, recipe
blog, and/or online store.
Optimizing your site and content
The search algorithms are designed to surface relevant,
authoritative pages and provide users with an efficient search experience.
Optimizing your site and content with these factors in mind can help your pages
rank higher in the search results.
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